Parle-G, the popular biscuit brand, has recently launched its latest campaign titled ‘G Maane Genius,’ which focuses on inculcating values in children. The campaign aims to highlight the innate empathy and compassion that young children possess, without any hidden agendas. By showcasing everyday situations, Parle-G aims to inspire children to prioritise the happiness and well-being of others.
The ‘G Maane Genius’ campaign was first introduced in 2022, with a focus on the emotional quotient in children. Building on the success of the initial campaign, Parle-G has released a series of bite-sized films that evoke the same emotion without elaborate storytelling. These 15-second films depict simple scenarios where children demonstrate their compassion and willingness to help others. The campaign’s tagline, ‘Genius wohi, jo auron ke khushi mein paye apni khushi,’ encapsulates the brand’s definition of a genius child.
Parle-G’s campaign aims to instil values such as empathy, sacrifice, and compassion in children. The brand believes that young children possess an effortless capacity for empathy, which stems from their innocence and goodness. By showcasing relatable situations, Parle-G seeks to encourage children to prioritise the happiness of others and develop a sense of responsibility towards their loved ones and friends. The campaign emphasises that being a genius is not just about academic achievements but also about being kind and considerate towards others.
RTM Watch’s Take
Parle-G’s focus on inculcating values in children through its ‘G Maane Genius’ campaign is commendable. By highlighting the innate empathy and compassion in children, the brand is promoting a positive and inclusive mindset. Encouraging children to prioritise the happiness of others and develop a sense of responsibility towards their loved ones and friends is crucial for building a compassionate society. Parle-G’s campaign serves as a reminder that being a genius goes beyond academic achievements and encompasses qualities that make a positive difference in the lives of others.
