Marico Limited has introduced its newest television commercial campaign for Parachute Advansed Gold, an esteemed brand specialising in hair nourishment and beauty. The campaign highlights the profound influence of Parachute Advansed Gold on hair vitality, utilising the nourishing properties of coconut to create vibrant, lively, and beautiful hair imbued with a unique life force.
Driven by the tagline “Inn Baalon Mein Jaan Hain,” the TVC leads audiences on an enthralling visual odyssey. With a sequence of thought-provoking queries like “Kahan Se Aayi? Sundar Mein Sundarta… Leheratey Mein Leher… Ghaney Mein Ghana-pan…?”, the campaign encourages viewers to ponder the deep essence of beautiful hair. Emphasising the importance of hair oiling, it highlights the authentic revelation of the hair’s inherent beauty and vitality.
Somasree Bose Awasthi, the Chief Marketing Officer at Marico Limited, conveyed that Parachute Advansed Gold enjoys wide trust among its consumers. She mentioned that the TVC serves as a reiteration of the company’s dedication to providing the finest product for hair nourishment. Awasthi highlighted the belief that genuinely beautiful hair possesses its own life force and underscored the distinctive capability of Parachute Advansed Gold to deeply penetrate up to 10 layers for internal nourishment. In her statement, she expressed the intention to enhance the brand’s connection with the audience by encouraging them to embrace what is optimal for their hair through this enchanting and eloquent narrative.
To ensure a strong cultural connection, the TVC has been introduced with a specific focus on the North, featuring content in Hindi and Marathi, and a distinct presentation for the South in Telugu, Tamil, Kannada, and Malayalam. This considerate strategy recognizes the rich cultural variations present in different regions of India, aiming to forge a deeper resonance with the audience.
Marico Limited’s Parachute Advansed Gold remains a symbol of distinction in the hair care industry, providing consumers with a high-quality and modern solution for well-nourished and beautiful hair.
