Nourish You has acquired a 100% stake in One Good, solidifying its commitment to animal welfare and expanding its product offerings to include plant-based alternatives. The financial details of the deal have not been disclosed.
One Good, formerly known as Goodmylk, was founded in 2016 and is renowned for its range of vegan dairy products, including milks, cheeses, chocolates, curd, ghee, and butter. The brand has been at the forefront of innovation in the vegan dairy space and has garnered recognition for its efforts to provide affordable and accessible plant-based nutrition.
With this acquisition, Nourish You aims to evolve from being a superfood brand to a plant-based brand, embracing a more inclusive vision. The integration of One Good into Nourish You’s portfolio aligns with the company’s commitment to nourishing consumers, farmers, and the planet while making healthy and flavorful plant-based foods accessible to all. The company is also in talks to raise a Series A round of funding, targeting a range of Rs 50-60 crore by June 2024. This funding will support the company’s growth plans and further strengthen its position in the plant-based foods market.
Nourish You currently offers a range of products made with fills, mueslis, and plant-based milk, which are sold in over 2,500 retail stores. The brand has been steadily expanding its retail presence, and the acquisition of One Good will enhance its direct-to-consumer engagement. This strategic move positions Nourish You as a go-to destination for innovative plant-based alternatives in India.
RTM Watch’s Take
The acquisition of One Good by Nourish You highlights the growing demand for plant-based alternatives in India. As consumers become more conscious of their dietary choices and the impact on the environment, brands like Nourish You are well-positioned to cater to this evolving market. This acquisition not only expands Nourish You’s product offerings but also strengthens its commitment to animal welfare and sustainability. With the backing of marquee investors and a clear growth strategy, Nourish You is poised to make a significant impact in the plant-based foods industry.
