Neha Modi, the founder of B’desir, is revolutionising India’s beauty industry with a purpose-driven approach, aiming to make international beauty brands accessible to all. Her vision, launched in 2013, was fueled by a desire to bridge the gap between the demand and supply of these products, making beauty more inclusive regardless of skin colour, gender, or background.
B’desir doesn’t just bring products; it empowers consumers to make informed choices. Through free seminars and personalised consultations, the brand educates customers about product information, origin, and ethical considerations. With over 500 offline distributors and partnerships with major online retailers like Nykaa and Myntra, B’desir has become a distribution powerhouse.
Neha Modi faced numerous challenges, including language barriers and a male-dominated industry. However, she overcame these hurdles, securing funding and implementing an advanced payment system that ensured the company’s financial stability. Her commitment to consistency and empowering women has earned her recognition, winning the Young Women Entrepreneur Award and being shortlisted for the Economic Times’ Women Entrepreneur Award.
Looking ahead, B’desir plans to strengthen customer relationships through experiential stores while embracing trends like hyper-personalization using AI and AR technology. The brand’s focus on safety, efficacy, and ethical sourcing aligns with evolving consumer preferences in the beauty industry. Neha Modi’s resilience and leadership continue to redefine India’s beauty landscape, demonstrating that change in the industry happens one product at a time.
