Complan, a popular health food drink from Zydus Wellness, has recently unveiled its new “I’m Complan Boy-Girl” campaign featuring Bollywood actress Madhuri Dixit. The campaign aims to highlight the criticality of protein for growing kids and position Complan as the best solution to meet their nutritional needs.
The “I’m Complan Boy-Girl” campaign showcases Madhuri Dixit interacting with mothers and their children during a school annual day function. It stresses the importance of protein during the growing years of children and how routine daily food may not always provide sufficient protein. Complan, with its scientifically developed composition containing 63% more protein than other health food drinks, is recommended as the superior choice.
The TV commercial (TVC) ends with the iconic tagline “I’m Complan Boy-Girl,” which has been widely recognized and remembered by consumers over the years. The campaign has been conceptualised by McCann Worldgroup India and will be aired in five languages – Hindi, Marathi, Bengali, Tamil, and Telugu. It will be available on television as well as across Complan’s digital and social media platforms.
Madhuri Dixit, a renowned Bollywood actress and a caring mother herself, has been chosen as the face of the campaign in the Hindi-speaking markets. Her credibility as a superstar and her involvement in her own children’s growth and development make her an ideal choice to educate mothers about the criticality of protein in their children’s growing years. Madhuri expressed her delight in being associated with the brand, as she understands the challenges faced by mothers in providing optimum nutrition to their kids.
In addition to Madhuri Dixit, South Indian actress Sneha has also been roped in to helm the brand’s new narrative in the southern regions. This regional representation ensures that the campaign resonates with a wider audience and caters to the diverse cultural and linguistic backgrounds of India.
RTM Watch’s Take
The “I’m Complan Boy-Girl” campaign with Madhuri Dixit and Sneha is a strategic move by Complan to reinforce its position as a leading health food drink for growing kids. By highlighting the criticality of protein and the superior nutritional composition of Complan, the campaign aims to educate mothers and help them make informed choices for their children’s growth and development.
