Lay’s, the popular brand of potato chips, has recently launched a new advertising campaign featuring Bollywood celebrities Neetu Kapoor and Ranbir Kapoor. The “Isey Kehte Hain Pyaar” campaign, conceptualised and created by Leo Burnett, revolves around a playful dynamic between Neetu Kapoor and Ranbir Kapoor. The advertisement portrays a snack skirmish between the two, where they hide their Lay’s packs from each other while the iconic song “Chanda Hai Tu” plays in the background.
The advertisement has received an overwhelmingly positive response from fans and celebrities alike. Neetu Kapoor’s daughter and Ranbir’s elder sister, Riddhima Kapoor Sahni, expressed her love for the ad by posting heart emojis on social media. Other celebrities, including Akanksha Malhotra, Faraz Manan, and Farah Khan Ali, also showed their appreciation for the campaign.
Fans have taken to the comments section to express their excitement, with many calling it the best ad they have seen in a long time. The chemistry between Neetu and Ranbir Kapoor has been praised, with one user commenting, “Best mom and son jodi.” The advertisement has struck a chord with the audience, resonating with the emotions of love, loyalty, and family bonds.
PepsiCo, the parent company of Lay’s, aims to build its brand through this campaign. By featuring popular Bollywood celebrities like Neetu and Ranbir Kapoor, the company aims to create a strong emotional connection with its target audience. The advertisement showcases the joy and love associated with sharing a pack of Lay’s chips, reinforcing the brand’s position as a go-to snack for moments of togetherness and enjoyment..
RTM Watch’s Take
The “Isey Kehte Hain Pyaar” campaign featuring Neetu and Ranbir Kapoor is a well-executed advertisement that effectively captures the emotions associated with sharing a pack of Lay’s chips. The playful dynamic between the mother-son duo adds a relatable and endearing element to the campaign, resonating with the audience on an emotional level. By leveraging the popularity of Bollywood celebrities and incorporating a catchy song, Lay’s has successfully created a memorable advertisement that stands out in the crowded snack market. The positive audience reactions and widespread appreciation for the ad indicate its effectiveness in building brand awareness and strengthening the emotional connection between Lay’s and its consumers.
