Krishna’s Herbal & Ayurveda, a renowned Ayurvedic company, has recently announced its partnership with Pooja Bishnoi, a well-known nutritionist and wellness expert, to introduce a preservative-free version of their popular product, Chyawanprash. This collaboration brings together the expertise of both parties to develop a preservative-free variant of Chyawanprash, a traditional Ayurvedic formulation known for its immune-boosting properties.
The preservative-free Chyawanprash aims to cater to health-conscious consumers who prioritise natural and chemical-free products. By eliminating preservatives, Krishna’s Herbal & Ayurveda and Pooja Bishnoi aim to provide a healthier alternative that retains the authentic Ayurvedic benefits of Chyawanprash.
Preservative-free Chyawanprash offers a range of advantages. Firstly, it preserves the natural nutritional richness containing vital vitamins, minerals, and antioxidants due to the absence of preservatives. Secondly, by steering clear of artificial additives, it becomes a safer option, sidestepping potential risks linked to synthetic chemicals. Lastly, its adherence to the authentic Ayurvedic formulation ensures the preservation of the traditional recipe’s integrity, enabling consumers to reap the complete benefits of this age-old herbal concoction.
The collaboration between Krishna’s Herbal & Ayurveda and Pooja Bishnoi is expected to have a significant impact on the market for Ayurvedic products, particularly in the immunity-boosting segment. With the rising demand for natural and chemical-free alternatives, the preservative-free Chyawanprash is likely to resonate well with health-conscious consumers. The partnership also highlights the growing trend of collaborations between Ayurvedic companies and wellness experts, aiming to provide consumers with holistic and scientifically-backed solutions for their health and well-being.
RTM Watch’s Take
The collaboration between Krishna’s Herbal & Ayurveda and Pooja Bishnoi to launch a preservative-free Chyawanprash is a commendable step towards promoting natural and healthier alternatives in the Ayurvedic market. By eliminating preservatives, the product offers consumers a more authentic and beneficial Ayurvedic experience. This partnership not only showcases the commitment of Krishna’s Herbal & Ayurveda to traditional Ayurvedic practices but also highlights the importance of collaboration between Ayurvedic companies and wellness experts to meet the evolving needs of health-conscious consumers.
