Kinder Schoko-Bons Crispy, the beloved chocolate treat from Kinder, has unveiled an engaging digital campaign spotlighting the joyful connections between mothers and children. The campaign features renowned Bollywood actor Karisma Kapoor, South Indian influencer Allu Sneha Reddy, and popular actor Subhashree Ganguly, showcasing heartwarming scenarios of shared moments with Kinder Schoko-Bons Crispy.
The campaign unfolds through a series of films, each portraying unique instances where Kinder Schoko-Bons Crispy becomes a delightful part of mother-child bonding. In the first film, Karisma Kapoor engages in a lively dance-off with her child, capturing the energy and playfulness of their interaction. Subhashree Ganguly features in the second film, participating in a tug of war game with her child, highlighting the shared moments over a packet of Kinder Schoko-Bons Crispy. The third film introduces Allu Sneha Reddy in a game of Freeze with her son, injecting an element of quirkiness and fun into the campaign.
Kinder Schoko-Bons Crispy, known for its unique combination of delicious milky and cocoa cream inside a crispy wafer, topped with cocoa sprinkles, offers a multisensory experience catering to various taste preferences. Available in affordable shareable packs starting at INR 40/- onwards, in packs of 4 and 12 pieces, the confectionery is positioned as an ideal companion for bonding moments with kids.
The campaign’s central message revolves around Kinder Schoko-Bons Crispy being the perfect partner for all mother-child bonding moments, reinforcing the brand’s commitment to creating memorable and enjoyable experiences. With a focus on fostering a strong emotional connection, the campaign underscores the joy and love shared during these special moments.
RTM Watch’s Take
Kinder Schoko-Bons Crispy’s digital campaign celebrating fun moments of bonding between mothers and children is a strategic move by the brand to strengthen its connection with its target audience. By featuring influential mothers from different regions of India, the campaign aims to resonate with a wide range of consumers. The choice of scenarios in the films effectively captures the essence of the brand’s message and showcases the product’s role in creating joyful moments of bonding. This campaign is likely to enhance brand awareness and drive consumer engagement, ultimately leading to increased sales and market share for Kinder Schoko-Bons Crispy.
