Slice, the popular mango drink, has launched a new campaign featuring Bollywood actress Kiara Advani. The summer campaign, titled “Ras Aisa Ki Bas Na Chalega,” focuses on fulfilling insatiable mango cravings. The campaign aims to capture the essence of the mango experience and position Slice as the ultimate companion for mango lovers. The campaign features Kiara Advani, known for her acting skills and stylish persona, to connect with the target audience.
Kiara Advani has been appointed as the brand ambassador for Slice. With her popularity and mass appeal, Slice aims to establish a meaningful connection with its consumers. Kiara Advani’s association with the brand is expected to enhance Slice’s brand image and reach a wider audience.
The campaign narrative, “Aam ka ehsaas. Sabse khaas,” emphasises the special feeling associated with mangoes. The campaign showcases Kiara Advani indulging in the last drop of Slice, accompanied by spirited music and a hint of playfulness. The aim is to create a relatable and enjoyable mango experience for the consumers.
RTM Watch’s Take
Slice’s collaboration with Kiara Advani as the brand ambassador is a strategic move to strengthen its position in the market. Kiara Advani’s popularity and appeal among the target audience make her an ideal choice for promoting Slice as the go-to mango drink. The summer campaign’s focus on fulfilling mango cravings aligns well with the brand’s objective of being the ultimate companion for mango lovers. With this campaign, Slice aims to create a strong emotional connection with its consumers and reinforce its position as a leading mango drink brand.
