Global snacking firm The Hershey Company has recently announced the appointment of Luigi Mirri as the General Manager of Hershey India. Mirri, who is currently serving as the General Manager of APAC, will expand his responsibilities to include India, a strategically important market for the company’s future growth. This move reflects Hershey’s commitment to tapping into the potential of the Indian market and driving further growth in the region.
With his outstanding track record in steering growth for large enterprises, driving profitability, and turnarounds, Luigi Mirri is well-positioned to lead Hershey’s operations in India from January 1, 2024. His previous experience includes leading the company’s expansion in markets such as Australia, Korea, the Philippines, and Thailand. India is a key focus for Hershey, and the company sees it as a strategically important market for its future growth. The business in India has been growing steadily, and Hershey aims to bring moments of goodness to Indian consumers through its fantastic products.
Before joining The Hershey Company five years ago, Luigi Mirri was based in India with another confectionery company, where he held key leadership positions and dedicated substantial time to business operations. His cross-disciplinary and cross-category experience, along with his remarkable track record on client businesses, make him a valuable asset for Hershey India. Mirri’s expertise in technology, data, and creativity will play a crucial role in driving Hershey’s growth and creative ambitions in the Indian market.
RTM Watch’s Take
The appointment of Luigi Mirri as the General Manager of Hershey India reflects the company’s commitment to expanding its presence and driving growth in the Indian market. With his extensive experience and expertise, Mirri is well-equipped to lead Hershey’s operations in India and tap into the market’s potential. This move aligns with Hershey’s strategic focus on India and its goal of delivering high-quality products to Indian consumers. As Hershey continues to strengthen its position in the Indian market, it will be interesting to see how Mirri’s leadership and strategic initiatives contribute to the company’s growth and success.
