Haldiram’s has unveiled its Diwali campaign, ‘Tyohar ke har tohfe me, Haldiram’s,’ showcasing an extensive array of festival gifting options. The campaign underscores Haldiram’s commitment to being the preferred destination for considerate and flavour-rich gifts for family and friends during Diwali. Incorporating a CGI film, the campaign depicts multiple helicopters delivering sizable gifts containing a mix of sweets, dry fruits, namkeen, chocolates, and gift hampers. This visual storytelling captures the essence of the Diwali tradition of spreading joy and love throughout the nation.
Haldiram’s is implementing an extensive marketing approach, reaching out to both offline and online audiences through avenues such as print advertisements, in-store branding, and performance-driven initiatives. Collaborating with influencers like Komal Pandey and Kritika Khurana, the brand aims to broaden its audience reach.
Kailash Agarwal, President – Retail at Haldiram’s, conveyed the brand’s dedication to making loved ones feel special during Diwali through an extensive array of gifts. Divya Batra, Head of Marketing, further emphasised that the campaign, blending traditional and contemporary gifting ideas, aims to resonate with those aspiring to create memorable Diwali experiences for their loved ones. The tagline, “Tyohar ke har tohfe mein Haldiram’s,” underscores the brand’s commitment to enriching every Diwali celebration with a variety of considerate gifting choices.
