FMCG (Fast-Moving Consumer Goods) companies are increasingly leveraging technology to ensure uninterrupted stock availability at quick-commerce platforms. By adopting real-time data exchange and demand forecasting, FMCG giants such as Nestle, ITC, Parle Products, LT Foods, and Coca-Cola are revolutionising their supply chain management strategies. This proactive approach helps prevent stock-outs and ensures that quick-commerce partners have a consistent supply of products to meet customer demands.
Accurate demand forecasting is crucial for FMCG companies to maintain optimal inventory levels. Technology-driven stock management allows FMCG companies to streamline their supply chain processes. By aligning production and distribution with accurate demand forecasts, they can minimise inventory holding costs and optimise their overall supply chain efficiency. By analysing historical sales data, market trends, and external factors such as seasonality and promotions, FMCG companies can predict future demand patterns with greater precision.
This enables them to streamline their production and distribution processes, reducing wastage and ensuring that quick-commerce partners always have the right amount of stock available. Implementing such measures, brands can look forward to more satisfied and loyal partners.
RTM Watch’s Take
The adoption of technology by FMCG companies to optimise stock availability at quick-commerce partners is a significant step towards improving customer satisfaction and streamlining supply chain operations. By leveraging real-time data exchange and demand forecasting, these companies can ensure that quick-commerce platforms have a consistent supply of products, reducing stock-outs and enhancing customer experience. This technology-driven approach not only benefits FMCG companies but also strengthens their partnerships with quick-commerce platforms, leading to mutual growth and success in the evolving consumer landscape.
