Dabur India, one of the leading FMCG companies in India, has recently announced its plans to invest Rs 135 crore in setting up a new manufacturing facility in South India. This move is aimed at strengthening Dabur’s supply chain and expanding its presence in the southern region of the country. The investment marks Dabur’s first foray into South India and highlights the company’s commitment to meeting the growing demand for its products in the region.
This greenfield facility will manufacture a range of Dabur’s ayurvedic healthcare, personal care, and home care products, including popular items like Dabur Honey, Dabur Red Paste, and Odonil air fresheners. The facility will cater to the increasing demand for these products in the southern region.
South India has emerged as a significant market for Dabur, accounting for around 18-20% of the company’s domestic business. With the region’s contribution to Dabur’s business steadily increasing, the decision to establish a new manufacturing facility in South India is a strategic move to better cater to the local demand. This expansion will not only enhance Dabur’s manufacturing capabilities but also allow the company to further strengthen its presence in South India.
Dabur India is known for its commitment to sustainable practices. The new manufacturing facility in South India will incorporate energy conservation measures in its design and operation. The company plans to construct an energy-efficient building and deploy state-of-the-art technology for effluent treatment, showcasing its focus on environmental responsibility.
RTM Watch’s Take
Dabur India’s decision to invest in a new manufacturing facility in South India demonstrates a strategic approach to meeting the region’s growing demand for its products while expanding its market presence. By earmarking Rs 135 crore for this endeavour, Dabur not only aims to enhance its manufacturing capabilities but also underscores its commitment to sustainability through energy-efficient practices and environmental responsibility. This move not only contributes to job creation in the region but also strengthens Dabur’s manufacturing network across India, aligning with its long-term growth objectives. Overall, the investment signifies a proactive step towards capturing opportunities in a burgeoning market while upholding values of sustainability and socio-economic development.
