Dabur India, a renowned name in health supplements, has recently announced the signing of Sourav Ganguly, the former Indian cricket team captain, as the new brand ambassador for its flagship product, Dabur Chyawanprash. The collaboration is set to launch an extensive campaign across various media platforms, titled “Immunity badhane mein baniye No.1,” with Ganguly spearheading the initiative.
Rakesh Tahiliani, AGM of marketing for health supplements at Dabur India Ltd, conveyed excitement regarding this collaboration, highlighting Sourav’s compelling attributes, including his charismatic personality, influence, and dedicated focus on health and fitness. He emphasized that Sourav’s association with Dabur Chyawanprash is poised to greatly expand the brand’s visibility and establish stronger ties with consumers.
Ganguly, renowned for his leadership and passion for fitness, shared his thoughts on the collaboration, stressing the importance of a robust immune system. “As an athlete and a health-conscious individual, I understand the importance of maintaining a strong immune system. I would like to bring the attention of the people to focus on building inner strength to fight seasonal diseases instead of looking for a ‘fire-engine approach’ for getting relief through medicines,” he commented on his association with Dabur Chyawanprash.
With Ganguly’s authoritative voice and endorsement, Dabur Chyawanprash seeks to encourage a proactive approach towards health. The campaign is geared towards emphasising the value of strengthening immunity to safeguard against prevalent illnesses, resonating with Ganguly’s personal commitment to fitness and wellness. This collaboration is anticipated to further elevate the brand’s position and resonate strongly with health-conscious consumers nationwide.
