Cadbury Silk, India’s premium chocolate brand, has launched an innovative and interactive campaign that merges the magic of love with the power of AI. The campaign aims to bring heartening stories to life by allowing couples to weave their significant moments of love into a personalised and heartwarming tale. With the help of generative AI technology and the expertise of filmmaker Zoya Akhtar, Cadbury Silk is creating a unique and cinematic experience for couples to express their love in a truly personal way. Akhtar will contextualise and breathe life into the special moments shared by couples, capturing the essence of love in its most authentic form. Her touch of creativity will make this Valentine’s Day unforgettable for everyone involved.
To participate in the campaign, consumers can scan the QR code on Cadbury Silk packs, which will lead them to an exclusive website. Here, they will answer interesting questions that will help curate their unique love stories with personalised avatars. These avatars will be featured in an animated movie, where the AI module will seamlessly weave the elements together to craft visually stunning and emotionally resonant stories.
Cadbury Silk’s campaign leverages generative AI technology to create personalised avatars and weave them into a visually stunning animated movie. The AI module seamlessly combines the elements provided by couples to craft emotionally resonant stories. This innovative use of AI adds a new dimension to the celebration of love, allowing couples to express their unique stories in a truly personal and heartwarming way
Cadbury Silk has collaborated with filmmaker Zoya Akhtar, who brings her expertise in crafting love stories to the campaign. Additionally, the campaign involves partnerships with Disney+Hotstar, where selected videos from the campaign will be featured, allowing consumers to share their love stories with a wider audience. The brand has also partnered with leading OTT and music platforms to amplify the AI-curated stories.
RTM Watch’s Take
Cadbury Silk’s AI-powered heartening stories campaign is a creative and innovative approach to celebrating love. By merging the magic of love with the power of AI, the brand has created a unique platform for couples to express their unique stories in a personalised and heartwarming way. The involvement of filmmaker Zoya Akhtar adds an extra layer of creativity, ensuring that this campaign will be an unforgettable celebration of diverse and beautiful love stories. The use of generative AI technology to weave visually stunning animated movies is a testament to the brand’s commitment to leveraging technology to enhance the celebration of love. Overall, Cadbury Silk’s campaign is a heartwarming and creative way to celebrate love and create lasting memories.
