Cricket enthusiasm is reaching unprecedented levels with the launch of an energetic advertising initiative by Bisk Farm, featuring the legendary Sourav Ganguly. The former Indian cricket captain, also serving as the brand ambassador for Bisk Farm Rich Marie biscuits, takes centre stage in the campaign titled “Me Time, Marie Time.” This innovative project delves into the passionate and superstitious tendencies of Indian cricket fans, highlighting their idiosyncratic rituals during matches.
In a nation where cricket transcends being merely a sport to become a way of life, the campaign encapsulates the essence of the distinctive superstitions fans hold dear in their support for the national team. Ganguly, renowned for his momentous jersey-waving incident in Indian cricket history, recreates this iconic tableau not amidst the clamour of a stadium but from the comfort of his own sofa.
The campaign seeks to establish a connection with cricket enthusiasts, applauding their commitment to the sport and recognizing their pivotal role in uplifting the spirits of the Indian cricket team. The TV commercial playfully depicts Ganguly as a superstitious fan, shedding light on the assorted quirky and relatable behaviours exhibited by fans during cricket matches. This not only provides entertainment but also underscores cricket’s profound significance in Indian culture. Ganguly, clad in his jersey, ensures that everyone remains seated until the match reaches its conclusion. Bedecked with an assortment of good luck charms, he goes a step further by conducting a mini-puja for the cricket bats, imploring divine intervention for India’s triumph.
Vijay Singh, Bisk Farm’s managing director, conveyed optimism about the campaign’s triumph, stating, “Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst the Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone. Hence, it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our overall growth in this cricket season.”
