Apis India, a Delhi-based FMCG firm, has announced its plans to expand its product portfolio in the food segment and aims to achieve a revenue target of Rs 500 crore by the end of the next fiscal year. The company, which is known for its presence in the food segment with products like honey, dates, green tea, and breakfast items, is looking to diversify its offerings and expand its distribution footprints across the country.
Apis India aims to cater to the growing demand by opening a new plant and investing in branding and marketing to enhance the visibility of its products in the market. The company is planning to develop new products around its organic range, targeting the middle-class segment and niche markets. With the increasing health consciousness among consumers, Apis India believes that its products, such as dates and honey, which are known for their health benefits, are well-positioned to meet the evolving consumer preferences. The company also plans to expand its distribution network by adding 25% more distributors. This move will help Apis India reach a wider consumer base and strengthen its market presence across the country.
Apis India reported a revenue of Rs 333.66 crore for the financial year that ended on March 31, 2023. The company expects substantial growth in its B2C business, exports, and the performance of its unit in Dubai, UAE. With these growth drivers, Apis India aims to achieve a revenue target of Rs 500 crore by the end of FY 2024-25. The company’s expansion plans, focus on affordable and quality products, and the rising demand for healthy options are expected to contribute to its revenue growth in the coming years.
RTM Watch’s Take
Apis India’s plans to expand its product portfolio and revenue goals for FY25 reflect the company’s commitment to growth and innovation. By diversifying its offerings and targeting specific consumer segments, Apis India aims to capture a larger market share and increase its revenue. The company’s focus on affordable and quality products, along with its emphasis on health-conscious options, aligns well with the evolving consumer preferences. With its strong presence in the food segment and strategic expansion plans, Apis India is well-positioned to achieve its revenue target and further strengthen its position in the FMCG industry.
