Adani Wilmar, one of India’s leading FMCG companies, has recently announced the appointment of Jignesh Shah as the Head of Media and Digital Marketing. Jignesh Shah brings over 20 years of experience in the field of marketing, with a decade-long tenure at Adani Wilmar.
As the newly appointed Head of Media and Digital Marketing, Shah will be responsible for strategic promotion at the overall level, focusing on the oil and food portfolios of the company’s flagship brand, “Fortune,” as well as other popular brands. Additionally, he will continue to uphold his existing responsibilities as the Business Head of Foods Consumer Pack, overseeing categories such as soya nuggets, sugar, pulses, and poha.
As the Brand Custodian for Fortune, Jignesh Shah will play a crucial role in ensuring the brand’s relevance and resonance in the dynamic FMCG landscape. Leveraging his extensive marketing prowess and strategic insight, Shah will work towards strengthening Fortune’s position in the market. His innovative marketing initiatives and strategic acumen have been instrumental in the successful launch and growth of various product categories under the Fortune brand.
RTM Watch’s Take
Adani Wilmar’s decision to appoint Jignesh Shah as the Head of Media and Digital Marketing reflects the company’s commitment to strengthening its marketing capabilities and adapting to the evolving digital landscape. With Shah’s extensive experience and innovative approach, Adani Wilmar is well-positioned to leverage digital platforms and media channels to effectively reach and engage with its target audience. This strategic move is expected to enhance the company’s brand visibility, drive customer engagement, and contribute to its overall growth in the FMCG sector.
