YCOM, a leading mobile accessories brand, has recently announced actor Vijay Varma as its brand ambassador for the #ApniSuno campaign. Known for his versatile performances in various OTT series and Indian movies, Vijay Varma has emerged as a youth icon in India. His impactful roles in projects like “Darlings,” “Gully Boy,” “Pink,” and “Lust Stories 2” have garnered him a strong resonance with the Indian audience. His ability to connect with the youth and his versatility make him an ideal choice for YCOM’s #ApniSuno campaign.
The campaign emphasises YCOM’s commitment to empowering the younger generation by offering affordable, high-quality, and intricately designed smartphone gadgets and mobile accessories. The video campaign features Vijay Varma interacting with young artists and athletes, showcasing the brand’s identity as a trendsetter in the market.
YCOM, a leading mobile accessories brand since 2011, has established a strong market presence with its range of smart gadgets and mobile accessories, including neckbands, speakers, earpods, chargers, and power banks. The brand’s dedication to providing reliable and affordable solutions to consumers has contributed to its success. By roping in Vijay Varma as its brand ambassador, YCOM aims to strengthen its relationship with consumers and further enhance its brand identity.
The collaboration between YCOM and Vijay Varma is expected to yield several benefits for both parties. Vijay Varma’s popularity and connection with the youth will help YCOM expand its reach and connect with a wider audience. On the other hand, Vijay Varma’s association with a reputable brand like YCOM will further enhance his brand value and establish him as a youth icon.
RTM Watch’s Take
YCOM’s decision to appoint Vijay Varma as the brand ambassador for the #ApniSuno campaign is a strategic move to strengthen its brand image and connect with the dynamic youth of India. Vijay Varma’s popularity and versatility make him an ideal choice to represent the brand. This collaboration has the potential to enhance YCOM’s market presence and establish Vijay Varma as a prominent youth icon. As the campaign unfolds, it will be interesting to see the impact of this collaboration on YCOM’s brand perception and market performance.
