Realme, the second-largest smartphone brand in India, is making significant efforts to strengthen its India team and expand its market presence. With several high-profile executive departures in 2023, including its India CEO Madhav Sheth, Realme aims to reinforce its team and grow its shipments through offline channels. The company aims to fill the leadership gap left and intends to maintain its market position and drive growth in the highly competitive Indian smartphone market.
Realme has set ambitious targets to increase its shipments through offline channels in India. The company aims to reach 10 million units in 2024, up from 8 million units in the previous year. This focus on offline channels aligns with Realme’s strategy to enhance accessibility and cater to the needs of a diverse consumer base. The smartphone brand recognizes the pivotal role of distributors in establishing dynamic partnerships that integrate various distribution channels. By collaborating with distributors, Realme gains access to a vast customer base, making its products accessible to diverse consumer segments in various markets. The company aims to cultivate a group of professional Indian strategic partners with strong financial backing to strengthen its distribution network.
Realme’s robust distribution network brings numerous advantages to both the company and its customers. Firstly, it enhances brand visibility and accessibility, allowing a larger customer base to experience Realme’s innovative smartphones. Next, the distribution network creates employment opportunities, supporting the growth of local economies where Realme’s partners operate.
RTM Watch’s Take
Realme’s focus on strengthening its India team and expanding its distribution network reflects the company’s commitment to maintaining its market position and driving growth in the Indian smartphone market. By reinforcing its workforce and forging dynamic partnerships, Realme aims to enhance its accessibility and cater to the diverse needs of Indian consumers. These strategic initiatives position Realme to compete with established players and carve out a larger share of the market.
