Poco, the popular smartphone brand, has recently launched its flagship smartphone, the Poco X6 Pro, with an exciting campaign featuring Indian cricketer Hardik Pandya. The campaign, titled #TheUltimatePredator, aims to highlight the superior performance and features of the Poco X6 Pro in the competitive urban tech jungle.
The Poco X6 Pro is set to surpass its predecessor, the Poco X5 Pro, with its exceptional performance and innovative features. Equipped with a MediaTek Dimensity 8300 Ultra processor, this smartphone promises outstanding performance, boasting an impressive AnTuTu score exceeding 1.4 million powered by Xiaomi HyperOS. The device also features a stunning 6.67-inch AMOLED display with a resolution of 1.5K, providing users with an immersive visual experience. Additionally, the Poco X6 Pro incorporates WildBoost 2.0, further enhancing its capabilities.
Poco’s choice to collaborate with Indian cricketer Hardik Pandya for the campaign is strategic. Pandya’s never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series, making him an ideal brand ambassador. Poco aims to strike a chord with its audience and fans by fostering a sense of community within the Poco tribe through Pandya’s role in the product video. This collaboration enables Poco to connect deeply with the millennial and Gen Z audience, creating a cultural movement around the brand.
Starting from January 16, 2024, the Poco X6 Pro 5G is available on Flipkart in three colour options: Racing Grey, Spectre Black, and the unique Vegan Leather Poco Yellow [2]. The smartphone offers two variants at exciting prices: 8+256GB at INR 24,999* and 12+512GB at INR 26,999*. Customers can also enjoy a discount of INR 2,000 through ICICI Credit/Debit cards and EMI transactions or through the product exchange offer.
RTM Watch’s Take
The campaign film, created by Poco’s creative agency Media.Monks India, sets out to break the monotony of the smartphone market with its action-packed cinematic approach. The highly stylized motion film draws inspiration from the marvel and exaggeration of South cinema, aiming to electrify and engage users. Poco’s focus on pushing the boundaries of cinema-grade production ensures a visual spectacle with unparalleled artistic finesse. By deviating from formulaic ads, Poco aims to captivate audiences and fuel the desire to be part of the Poco tribe.
