After facing patent disputes and a sales ban in Europe, Oppo is now planning its comeback in the European market. Oppo has entered into a strategic partnership with the Telefonica Group, a Spanish telecommunications giant. This alliance aims to strengthen Oppo’s presence in Europe, as Telefonica has a significant market share in the continent. The partnership will also enable Oppo to sell its smartphones through carriers, boosting its sales in the region.
Oppo’s return to Europe became possible after resolving patent disputes with Nokia. Last month, Oppo and Nokia signed a global patent cross-license agreement, which lifted the sales ban on Oppo and its parent company OnePlus. This agreement allows Oppo to re-enter the European markets and resume its operations.
Oppo executives have indicated that the company plans to return to Europe with the upcoming generation of its Find series smartphones. This suggests that Oppo’s current lineup, including the recently launched Find X7 Ultra, may not be immediately available in Europe. Users in Europe will have to wait for Oppo’s upcoming launches to experience its latest innovations.
While Oppo has not provided a specific timeline for its return to Europe, the company has stated that users in the markets where Oppo was previously present will soon have access to its innovative products. This indicates that Oppo is initially focusing on re-establishing its presence in the countries where it had a market presence before the sales ban.
RTM Watch’s Take
Oppo’s strategic partnership with the Telefonica Group and the resolution of patent disputes with Nokia paved the way for its comeback in Europe. By leveraging Telefonica’s market presence and carrier partnerships, Oppo aims to regain lost ground and strengthen its sales in the region. The focus on the next-generation Find series indicates Oppo’s commitment to offering innovative products to European consumers. As Oppo re-enters the European market, it will face competition from other smartphone brands. However, with its reputation for quality and innovation, Oppo has the potential to make a successful comeback and capture a significant market share in Europe.
