OnePlus, the global handset maker, has announced its plans to double investments for retail expansion and open 200 stores in 2024. This move reflects the company’s renewed focus on its retail strategy and aims to strengthen its presence in the Indian market. This expansion plan is part of OnePlus’ strategy to increase its mainline presence and cater to the growing demand for its products in India.
The company plans to set up operations with around 50,000 mainline retailer stores across India by 2024. The new OnePlus Experience stores across India in 2024 will focus on enhancing the overall customer experience and providing easy access to OnePlus products.
In addition to its retail expansion plans, OnePlus has recently launched its newest flagship series, comprising the OnePlus 12 and OnePlus 12R. These flagship devices come with state-of-the-art features and are designed to provide a seamless user experience. The OnePlus 12 boasts a top-tier Snapdragon 8 Gen 3 chip, a hefty 5,400mAh battery, and 100W SuperVOOC wired charging. The OnePlus 12R, on the other hand, is an “economical” addition to the OnePlus 12 series, offering several premium features at a budget-friendly price.
RTM Watch’s Take
OnePlus’ decision to double investments for retail expansion and open 200 stores in 2024 reflects the company’s commitment to strengthening its presence in the Indian market. With the increasing demand for OnePlus products, expanding its offline retail footprint will allow the company to provide a better customer experience and cater to the diverse needs of Indian consumers. This move aligns with OnePlus’ strategy to enhance its retail strategy and further establish itself as a leading player in the Indian smartphone market.
