Indian football captain Sunil Chhetri has teamed up with ACwO, a direct-to-consumer (D2C) audio brand, for an ad film promoting their latest product, dual-sharing earphones. This collaboration aims to highlight the unique features and benefits of ACwO’s wireless earphones while emphasising the power of shared audio experiences. Chhetri’s involvement in the ad film adds credibility and resonance to ACwO’s messaging, capturing the attention of both football enthusiasts and the general public.
ACwO’s latest offering, the DwOTS Fire, is India’s first dual-sharing wireless earphones with wireless charging capabilities. These earphones are designed to provide a versatile and immersive audio experience, catering to individual preferences and activities. Users can connect both in-ear and half-in-ear buds separately, allowing them to choose between full immersion or casual ease. The DwOTS Fire features six dedicated equaliser modes, including music, theatre, balanced in half-in-ear buds, gaming, theatre, and balanced in in-ear buds, ensuring a personalised audio experience.
The ad film showcases the unique proposition of ACwO’s dual-sharing earphones. It emphasises the ability of true wireless stereo technology to connect people through shared audio experiences. The emotive nature of the ad film aims to resonate with viewers, highlighting the product’s potential to enhance connectivity and enjoyment.
RTM Watch’s Take
ACwO’s collaboration with Sunil Chhetri for their dual-sharing earphones ad is a strategic move to leverage the football captain’s popularity and influence. By featuring Chhetri, ACwO aims to capture the attention of a wide audience, including sports enthusiasts and music lovers. The innovative features of the DwOTS Fire, such as dual-sharing capabilities and personalised equaliser modes, position it as a game-changer in the audio industry. ACwO’s focus on innovation and Chhetri’s endorsement are likely to contribute to the product’s success in the market.
