Fire-Boltt, a leading smart wearable brand, is making waves in the market with its innovative Android wrist-phones. These wrist-phones, a combination of a smartwatch and smartphone, are expected to contribute around 30% of the company’s revenue from wearables.
Fire-Boltt recently launched the sale of its 4G LTE nano SIM-enabled Dream wrist-phone, which offers the capabilities of a smartphone in a sleek smartwatch design. Priced at Rs 5,999, the device features a 2.02-inch screen, runs on Android 8.1 OS, and is powered by a Cortex Quad-Core CPU with 2GB RAM and 16GB storage. It provides all key functions like calling, messaging, and access to popular social media apps such as YouTube and WhatsApp.
Fire-Boltt CEO and founder, Arnav Kishore, envisions the Dream wrist-phone capturing a significant share of the company’s total wearables sales, estimated to be approximately 30%. The integration of Nano SIM support and the Google Play Store empowers users to break free from the limitations of traditional smartwatches. These wrist-phones are set to eclipse ordinary watches, offering a level of intelligence, connectivity, and versatility that was once unimaginable.
RTM Watch’s Take
Fire-Boltt’s foray into the wrist-phone segment is a bold and strategic move that has the potential to reshape the wearables market. By combining the functionalities of a smartphone and a smartwatch, Fire-Boltt is catering to the growing demand for seamless connectivity and on-the-go living. The affordability and advanced features of the Dream wrist-phone make it an attractive option for consumers seeking a versatile wearable device. With the projected contribution of 30% to the company’s wearables revenue, Fire-Boltt is well-positioned to capitalise on the increasing popularity of wrist-phones. This move also highlights the brand’s commitment to innovation and its ability to stay ahead of the competition in the dynamic wearables industry.
