Cheil India’s most recent initiative for Samsung’s Galaxy Z series marks a distinctive stride by featuring Bollywood luminaries Varun Dhawan, Kiara Advani, and Olympic gold medalist Neeraj Chopra. The campaign showcases their unorthodox personas as they veer away from the conventional and mundane. Comprising various digital films, the campaign captures the trio immersed in a dynamic and flexible smartphone experience with the Galaxy Z Flip5 and the Z Fold5.
Aditya Babbar, Senior Director of the Mobile Business at Samsung India, expressed, “Our Galaxy Z Flip5 phone has all the makings of a device that resonates with Gen Z and Millennials. Its state-of-the-art features enable creators and trendsetters to capture their experiences in the best possible manner, making this device their numero uno choice.”
In the videos, Varun, Kiara, and Neeraj are enthralled by their newly acquired Galaxy Z Flip5 and Z Fold5 devices, discarding their outdated phones to embrace a more dynamic experience. Each situation is carefully crafted to match the personality and lifestyle of the trendsetter, demonstrating the effortless integration of the foldable devices into their lives, elevating overall functionality.
Vikash Chemjong, Chief Creative Officer of Cheil India, shared insights about the campaign, stating, “The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity, with their distinct personalities, discovers that the new Galaxy Z foldable fits into their life effortlessly and gives them newfound freedom and flexibility.”
Srijib Mallik, Head of Business at Samsung, Cheil India, emphasised the campaign’s objective, saying, “We are trying to build a singular narrative for Galaxy foldable phones that they represent the new world which is limitless and flexible. Having Varun, Kiara, and Neeraj on board allows us to flex this narrative in a manner which lands positively with Gen Z and millennials.” This campaign aims to resonate with the younger audience, highlighting the limitless possibilities and flexibility offered by Samsung’s Galaxy Z foldable phones.
