Ceva, a prominent licensor of silicon and software IP, and boAt, India’s leading audio and wearables brand, have forged a strategic alliance aimed at pushing the boundaries of technology innovation across boAt’s upcoming lifestyle-oriented consumer products. This partnership between Ceva and boAt encompasses a broad spectrum of Ceva’s connectivity, sensing, and inferencing technologies. boAt’s in-house R&D team, boAt Labs, will harness these cutting-edge technologies to craft top-notch products offering superior user experiences at affordable price points.
The maiden product born from this collaboration is the Nirvana Eutopia Spatial Audio headphones, integrating CEVA’s Bluetooth, Audio AI DSP, and the RealSpace spatial audio software with precise head tracking. These headphones are set to introduce dynamic head tracking capabilities, elevating the spatial audio experience. Anticipated to hit the Indian market in the first quarter of 2024, the Nirvana Eutopia headphones are poised to make a significant impact.
boAt’s commitment to offering high-quality audio products with premium features at affordable prices has cultivated a substantial community of boAtheads. Through this alliance, boAt aims to infuse new features and capabilities into their product lineup by harnessing Ceva’s diverse portfolio of software, encompassing audio, voice, and motion sensing technologies.
Ceva brings to the table extensive expertise garnered from collaborations with leading consumer tech giants, having powered billions of wearables and hearables to date. Leveraging their proficiency in wireless communications, sensing, and Edge AI technologies, Ceva stands poised to collaborate with boAt and usher in innovative audio and voice experiences across hearables, speakers, wearables, and beyond. Together, Ceva and boAt aim to conceptualise pioneering products and applications that amalgamate the strengths of both entities. Additionally, Ceva’s value-added software packages will be optimised for these products, spanning TWS earbuds, neckbands, headphones, smart speakers, and smartwatches.
RTM Watch’s Take
The strategic partnership between Ceva and boAt is a significant development in the audio and wearables industry. It brings together the expertise of two industry leaders to deliver innovative wireless audio solutions to consumers. With boAt’s strong market presence and Ceva’s extensive experience in wireless communications and Edge AI technologies, this collaboration has the potential to revolutionise the audio and wearables market. The introduction of the Nirvana Eutopia Spatial Audio headphones is just the beginning, and we can expect more innovative products from this partnership in the future.
