BOULT, India’s rapidly growing wearable brand, recently launched its “Unwrap Campaign,” aiming to redefine festive gifting experiences. Centred around the enduring tradition of gifting during India’s vibrant festivals, the campaign introduced a dedicated gifting page on BOULT’s website. This digital space curated exclusive content, offers, and recommendations, seamlessly merging the art of gifting with the convenience of the digital era.
Employing a comprehensive approach, the campaign incorporated performance marketing, engaging brand films, interactive contests, and dynamic social media engagements. Garnering significant attention, the giveaway posts attracted around 4.5 lakh active visitors, showcasing a high level of audience interaction and marking a substantial milestone for the campaign.
To celebrate India’s diverse cultural tapestry, BOULT produced over 10 in-house festive reels, showcasing the nation’s varied traditions. Additionally, strategic influencer collaborations tied to regional festivals amplified the brand’s reach and engagement. Complementing these efforts, transit ads across major metro cities and an interactive augmented reality filter on social media further expanded BOULT’s presence and engagement within the digital landscape.
Varun Gupta, Co-Founder of BOULT, stated the campaign’s significance in enhancing the festive joy for consumers and catering to the increasing demand for health-conscious gifting options. The “Unwrap Campaign” not only put a fresh spin on the concept of gifting but also reinforced BOULT’s commitment to creating memorable experiences and meaningful connections with its consumers.
