US audio equipment maker Bose has made a strategic move by acquiring a minority stake in Indian wearables startup Noise. This investment marks Noise’s first-ever fundraise and opens up opportunities for collaboration and innovation in the audio space. The deal aims to leverage Bose’s expertise and distribution network to expand Noise’s presence in other geographies. While the investment figure and stake acquired by Bose remain undisclosed, this partnership holds significant potential for both companies.
Noise, a homegrown wearables brand, has gained a significant market share in India’s audio accessories and wearables segment. In the September quarter, Noise captured 10.8% market share in the overall wearables category. However, the company experienced a flat 0.6% year-on-year growth in shipments during the same period. Despite this, Noise remains a strong player in the market, competing with brands such as Boat, Fire-Boltt, and Boult Audio.
With Bose’s investment, Noise plans to collaborate closely to develop innovative audio products that will be launched in the near future. Noise is also actively seeking additional funding and investors to support its growth plans.
RTM Watch’s Take
The strategic investment by Bose in Noise highlights the growing potential of the wearables market in India. This collaboration brings together the expertise of two industry leaders, paving the way for innovative audio solutions and enhanced customer experiences. As Noise aims to expand its presence beyond India, leveraging Bose’s distribution network will be crucial in reaching new markets. This partnership has the potential to drive further growth for both companies and shape the future of audio technology.
