Aiwa India, a leading consumer durables brand, has recently made a significant investment of Rs 20 crore to enter the washing machine segment in India. This strategic move aims to expand the brand’s product portfolio and tap into the growing demand for washing machines in the country. By entering this segment, Aiwa India aims to diversify its revenue streams and establish a strong presence in the home appliances market.
Aiwa India plans to contract manufacture washing machines and has already tied up with various players in the industry. The brand has initially launched five SKUs, including models in 7.5 kg, 8.5 kg, and 9.5 kg capacities, with plans to introduce more options in the future. The company aims to achieve a return on investment (ROI) by the next festive season.
Aiwa India already has a strong presence in the audio and television segments, with 90% of its revenue coming from televisions. The brand has tied up with 100 resellers and has a presence in over 4,000 GT stores across India. Additionally, Aiwa India has partnered with modern trade chains like Croma, Reliance, Aptronix, and Sangeetha Mobiles. The brand has recently ventured into the online space and has tied up with major e-commerce platforms like Flipkart and Amazon.
Aiwa India has ambitious plans for the future. The brand intends to focus on larger screen sizes for televisions, expand its presence in large format retail stores, and further strengthen its online presence. The company is also planning to invest approximately Rs 100 crore in the next fiscal year for product development and marketing. With a target of achieving Rs 200 crore in revenue this fiscal year, Aiwa India aims to double its revenue in the next fiscal year.
RTM Watch’s Take
Aiwa India’s entry into the washing machine segment is a strategic move to diversify its product portfolio and tap into the growing demand for home appliances in India. With its strong presence in the audio and television segments, the brand is well-positioned to leverage its existing distribution channels and partnerships to establish a foothold in the washing machine market. By investing in product development and marketing, Aiwa India aims to capture a significant market share and achieve substantial revenue growth in the coming years.
