Acer, the Taiwanese multinational electronics corporation, has announced its plans to manufacture and export home appliances from India. The company is forming a new division called AcerPure, which will focus on selling consumer appliances such as water purifiers and refrigerators.
The company has acquired the preferential market access certification, which will enable it to establish a strong presence in the Indian market. By entering the home appliances segment, Acer aims to leverage its expertise in electronics technology and provide innovative and high-quality products to Indian consumers.
In addition to catering to the domestic market, Acer plans to export its home appliances manufactured in India to other countries. This move aligns with the Indian government’s goal of increasing electronics exports, with a target of $100 billion in the next few years. Acer’s decision to manufacture and export home appliances from India demonstrates its confidence in the country’s manufacturing capabilities and the potential for growth in the global market.
To enhance customer experience and support its home appliances business, Acer is also expanding its after-sales services through a subsidiary called High Point. This move reflects Acer’s commitment to providing comprehensive support to its customers and ensuring the longevity and reliability of its products.
RTM Watch’s Take
Acer’s decision to venture into the home appliances market in India and export its products is a strategic move that capitalises on the country’s growing demand for consumer appliances. With its expertise in electronics technology, Acer has the potential to offer innovative and high-quality products to Indian consumers. Furthermore, by exporting its products, Acer can contribute to India’s goal of increasing electronics exports and strengthen its position in the global market.
