NIVEA India recently unveiled "The Original, #TheOG" campaign, spotlighting the legacy of NIVEA Creme through a digital-first approach. The campaign features renowned personalities like actor Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza...
Beardo, a prominent male grooming and lifestyle brand owned by Marico Limited, has unveiled their newest brand ambassador in their latest marketing initiative, none other than Aditya Roy Kapur. The pre-launch campaign commenced with an...
India's leading retailer, Reliance Retail Ventures Limited (RRVL), has forged a strategic partnership with Sephora, the global beauty industry behemoth, to oversee the management of Sephora's retail outlets in India. This collaboration marks a significant...
L'Oréal Paris, the renowned beauty brand, has recently unveiled its new campaign titled "My Hair Color, My Expression." This empowering campaign features four digital stars - Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J...
mCaffeine, a pioneering brand in caffeinated personal care in India, has launched its newest campaign titled 'Irresistibly Smooth,' introducing its essential winter collection, the Choco Body Lotions range. Breaking away from the traditional depiction of...
Honasa Consumer, the company overseeing the renowned beauty and personal care brand Mamaearth, recently witnessed a staggering 20 percent surge in its shares, soaring to an impressive Rs 422.5 per share on November 23. This...
The Body Shop, a renowned retailer of ethical hair and skin products, has recently announced its decision to shut down nearly half of its stores in the UK. This move comes as the company faces...
Nykaa, the leading beauty and fashion e-commerce platform in India, has recently released its performance update for the third quarter of FY24. The company has witnessed consistent growth across its three business verticals, with a...
Fixderma, a well-known dermaceutical brand celebrated for its effective skincare remedies, has recently introduced its first-ever series of professionally recommended peeling solutions called PeelPlex. This innovative collection encompasses a total of 17 specialised peeling solutions,...
Boddess Beauty, a trailblazing omni-channel retailer in India's beauty and wellness sector, has unveiled 'The Honest Tree,' its private label dedicated to revolutionising self-care. The company has long been at the forefront of reshaping the...
