Neha Modi, the founder of B'desir, is revolutionising India's beauty industry with a purpose-driven approach, aiming to make international beauty brands accessible to all. Her vision, launched in 2013, was fueled by a desire to...
BIA Brands, a prominent player in the FMCG sector, has taken a significant step by acquiring TrueKind, marking its expansion into skincare and the broader beauty and personal care (BPC) segment. Sudhakar Adapa, the CEO...
NIVEA India’s ‘The Original, #TheOG’ Campaign Champions Timeless Legacy of NIVEA Creme with Celebrities and Skincare Experts
Soham Chakraborty
NIVEA India recently unveiled "The Original, #TheOG" campaign, spotlighting the legacy of NIVEA Creme through a digital-first approach. The campaign features renowned personalities like actor Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza...
The Ayurveda Co. (TAC) proudly stands as India's pioneering Ayurvedic omnichannel FMCG Brand, boasting an expansive targeted addressable market (TAM) in an industry with a current valuation of approximately $30 billion and a compound annual...
mCaffeine Redefines Winter Skincare with ‘Irresistibly Smooth’ Campaign, Promises an Indulgent Sensorial Journey
Soham Chakraborty
mCaffeine, a pioneering brand in caffeinated personal care in India, has launched its newest campaign titled 'Irresistibly Smooth,' introducing its essential winter collection, the Choco Body Lotions range. Breaking away from the traditional depiction of...
Boddess Beauty Introduces ‘The Honest Tree,’ Redefining Self-Care in India’s Beauty Industry
Soham Chakraborty
Boddess Beauty, a trailblazing omni-channel retailer in India's beauty and wellness sector, has unveiled 'The Honest Tree,' its private label dedicated to revolutionising self-care. The company has long been at the forefront of reshaping the...
Honasa Consumer Unveils Strategy to Introduce New Brands in Beauty and Personal Care; CEO Varun Alagh Shares Expansion Plans
Soham Chakraborty
Honasa Consumer Ltd, the firm responsible for popular FMCG labels such as Mamaearth and The Derma Co, recently announced intentions to broaden its footprint within the beauty and personal care realm by introducing fresh brands....
Honasa Consumer Witnesses Remarkable 20% Stock Surge Post Extraordinary Q2 Results
Soham Chakraborty
Honasa Consumer, the company overseeing the renowned beauty and personal care brand Mamaearth, recently witnessed a staggering 20 percent surge in its shares, soaring to an impressive Rs 422.5 per share on November 23. This...
India’s Cosmetics Market Hits $20.64B in 2023, Driven by Online Shopping & Personalized Trends; Northern Region Leads Growth
Soham Chakraborty
The Indian retail cosmetics market, which reached a valuation of USD 20.64 Billion in 2023, is positioned for robust expansion, forecasting a Compound Annual Growth Rate (CAGR) of 4.34% until 2029, as revealed by the...
Aditya Roy Kapur Debuts as Beardo’s Ambassador in an Innovative Pre-Launch Campaign, Igniting Curiosity and Consumer Buzz!
Soham Chakraborty
Beardo, a prominent male grooming and lifestyle brand owned by Marico Limited, has unveiled their newest brand ambassador in their latest marketing initiative, none other than Aditya Roy Kapur. The pre-launch campaign commenced with an...