Neha Modi, the founder of B'desir, is revolutionising India's beauty industry with a purpose-driven approach, aiming to make international beauty brands accessible to all. Her vision, launched in 2013, was fueled by a desire to...
BIA Brands, a prominent player in the FMCG sector, has taken a significant step by acquiring TrueKind, marking its expansion into skincare and the broader beauty and personal care (BPC) segment. Sudhakar Adapa, the CEO...
NIVEA India recently unveiled "The Original, #TheOG" campaign, spotlighting the legacy of NIVEA Creme through a digital-first approach. The campaign features renowned personalities like actor Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza...
The Ayurveda Co. (TAC) proudly stands as India's pioneering Ayurvedic omnichannel FMCG Brand, boasting an expansive targeted addressable market (TAM) in an industry with a current valuation of approximately $30 billion and a compound annual...
mCaffeine, a pioneering brand in caffeinated personal care in India, has launched its newest campaign titled 'Irresistibly Smooth,' introducing its essential winter collection, the Choco Body Lotions range. Breaking away from the traditional depiction of...
Boddess Beauty, a trailblazing omni-channel retailer in India's beauty and wellness sector, has unveiled 'The Honest Tree,' its private label dedicated to revolutionising self-care. The company has long been at the forefront of reshaping the...
Honasa Consumer Ltd, the firm responsible for popular FMCG labels such as Mamaearth and The Derma Co, recently announced intentions to broaden its footprint within the beauty and personal care realm by introducing fresh brands....
Honasa Consumer, the company overseeing the renowned beauty and personal care brand Mamaearth, recently witnessed a staggering 20 percent surge in its shares, soaring to an impressive Rs 422.5 per share on November 23. This...
The Indian retail cosmetics market, which reached a valuation of USD 20.64 Billion in 2023, is positioned for robust expansion, forecasting a Compound Annual Growth Rate (CAGR) of 4.34% until 2029, as revealed by the...
Beardo, a prominent male grooming and lifestyle brand owned by Marico Limited, has unveiled their newest brand ambassador in their latest marketing initiative, none other than Aditya Roy Kapur. The pre-launch campaign commenced with an...
