Vivo’s #SwitchOff Campaign: Reviving Family Bonds in a Smartphone World, Encouraging Quality Time Over Screens
Soham Chakraborty
In an era dominated by smartphones, the essence of meaningful relationships, especially between parents and children, often takes a backseat. Recognizing this concern, Vivo, the smartphone brand, has introduced the fifth edition of its #SwitchOff...
Acer Bolsters ‘Make in India’ Initiative, Ventures into AI PCs, Consumer Electronics, and E-Mobility
Soham Chakraborty
Acer, the Taiwanese PC and laptop manufacturer, has reaffirmed its commitment to the 'Make in India' initiative and announced its expansion into new segments such as AI (Artificial Intelligence) PCs, consumer electronics, e-mobility, and more....
BOULT Redefines Festive Gifting with ‘Unwrap Campaign,’ Fusing Tradition and Digital Innovation
Soham Chakraborty
BOULT, India’s rapidly growing wearable brand, recently launched its "Unwrap Campaign," aiming to redefine festive gifting experiences. Centred around the enduring tradition of gifting during India’s vibrant festivals, the campaign introduced a dedicated gifting page...
Tecno Aims for Top Five Position in Indian Smartphone Market by 2024 Through Premiumisation and 5G Push
Soham Chakraborty
Tecno, a prominent smartphone brand under the Transsion Group, aims to climb the ranks and secure a coveted spot among the top five smartphone brands in India by 2024. The company's CEO, Arijeet Talapatra, disclosed...
Stovekraft Limited Expands Footprint with Exclusive Pigeon Brand Outlet in Delhi; Plans Further Expansion in North India
Soham Chakraborty
Stovekraft Limited, known for its innovative range of Cookware, Kitchenware Appliances, and Consumer Lighting, has introduced its first-ever exclusive Pigeon Brand Outlet in Mayur Vihar, New Delhi. This strategic initiative signifies the company's debut in...
TECNO Launches ‘Don’t Stop Rising’ Campaign with Video Celebrating Filipino Youth Drive
Soham Chakraborty
In the Philippines, TECNO, the innovative technology brand, has launched its compelling brand campaign, "Don't Stop Rising," accompanied by the debut of the brand manifesto video, "Never Not Ready." Capturing the essence of Filipino youth,...
Haier Appliances India Lauded for Pioneering Workplace Culture at Indian Brand and Leadership Conclave 2023
Soham Chakraborty
The recent Indian Brand and Leadership Conclave 2023, hosted by The Brand Story, celebrated outstanding businesses contributing significantly to India's growth. Among them, Haier Appliances India stood out for its pioneering growth trajectory and exemplary...
Havells India Expands Presence in Middle East Market with Lloyd Brand Launch, Eyes Cooling Products Segment in UAE
Soham Chakraborty
Havells India, a leading manufacturer of electrical goods and electronics, has made a significant stride into the Middle East market with the launch of its consumer durable brand, Lloyd. With a robust presence across 70...
Tata Group Eyes Major Growth: Karnataka iPhone Facility Expansion to Employ 28,000 Workers
Soham Chakraborty
Tata Group, well-known for sealing a significant agreement to manufacture iPhones in India, is contemplating a substantial enlargement of its iPhone facility situated in Karnataka. This expansion aims to consolidate operations, potentially accommodating a workforce...
Realme’s Phenomenal Journey: Ships 200 Million Smartphones in 5 Years, Aims Higher with GT 5 Pro Launch
Soham Chakraborty
Chinese smartphone manufacturer Realme proudly announced a significant milestone, having shipped over 200 million smartphones since its inception a little over five years ago. This remarkable achievement stands out, especially considering that the majority of...