Nothing CEO Carl Pei has recently caught the attention of Indian consumers with his use of the term "bhai" (meaning brother in Hindi) and his adoption of the name "Carl Bhai" on social media platforms....
Chinese smartphone brand Xiaomi is planning to target India's premium segment as part of its growth strategy. With a focus on launching experiential flagship handsets, enhanced marketing, and wider distribution, Xiaomi aims to tap into...
Mobile phone retailers have flagged the high availability of OnePlus products in the grey market, which refers to the unauthorised sale of products outside of official distribution channels. This poses a significant challenge for retailers...
Apple Inc., the global technology giant, has achieved its highest-ever revenue in the December quarter for its India business. The company's strong performance in India reflects the growing popularity of its products in the country's...
Bollywood actress Alia Bhatt has recently partnered with Philips to promote their hair straightening products. With her stunning looks and luscious hair, Alia Bhatt has become a style icon for many young women in India....
Realme, a prominent smartphone maker, has set a target of achieving a 10% increase in sales within the Indian market in 2024. The company's founder and CEO, Sky Li, expressed confidence in this goal, citing...
Boult Audio, a homegrown brand specialising in wearables and audio products, has partnered with Jagadamba Mobiles to expand its retail footprint in Nepal. This collaboration aims to bring cutting-edge wearable technology to the vibrant Nepali...
India has emerged as the largest market in the world for wearables, with Indian brands dominating this segment. The country's electronics manufacturing sector experienced a remarkable 24% surge in revenue in the April-November period of...
Samsung, the Korean electronics giant, has announced its plans to start manufacturing laptops in India this year. The move is part of Samsung's efforts to expand its manufacturing presence in the country and cater to...
Lava and Qubo, prominent Indian smart electronics brands, have outshone their global counterparts, securing leadership positions in customer ratings within the country, according to a study conducted by market analysis firm Techarc. Lava, with a...
