In a bid to enhance its brand presence, Shyam Steel, a leading producer of TMT Bars, has roped in the multifaceted Indian actor, politician, and film producer, Ravi Kishan, as its brand ambassador. Renowned for his dynamic persona in both Indian cinema and politics, Ravi Kishan brings a unique blend of charisma and credibility to the Shyam Steel brand, making him the perfect fit to represent the company in key markets.
Expressing his enthusiasm about the collaboration, Lalit Beriwala, Director of Shyam Steel Industries, emphasised how Ravi Kishan’s unwavering commitment to excellence and growth resonates with the core values of Shyam Steel. The partnership aims to capitalise on Ravi Kishan’s immense popularity in regions like Bihar, Jharkhand, and Uttar Pradesh, where Shyam Steel seeks to strengthen its foothold.
Shyam Steel’s vision extends beyond just being a leading player in the steel industry; it aspires to be a catalyst for India’s growth story. By joining forces with Ravi Kishan, the company aims to further its contribution to the development of these vibrant markets and reinforce its position as an industry leader. Ravi Kishan’s stellar reputation extends far beyond the silver screen. With a successful stint in politics as a Member of Parliament and a vast fan base spanning across various languages and cultures, he is well-equipped to resonate with the target audience in the regions where Shyam Steel operates.
RTM Watch’s Take
The appointment of Ravi Kishan as brand ambassador by Shyam Steel is a strategic move to enhance the company’s brand image and expand its market presence in Bihar, Jharkhand, and Uttar Pradesh. Ravi Kishan’s popularity and credibility in the region will help Shyam Steel connect with the target audience and establish a strong foothold in these markets. This collaboration reflects Shyam Steel’s commitment to excellence and growth, and we expect it to yield positive results for the company in the coming years.
