On Kisan Diwas 2023, Godrej Agrovet Limited released a heartfelt brand film titled #KisanSeHumHai to honour Indian farmers. The film serves as a tribute to the hard work and selfless dedication of farmers, acknowledging their integral role in ensuring food security for the nation. It highlights Godrej Agrovet’s appreciation for farmers and its commitment to uplifting farming families.
The film, conceptualised and executed by the Corporate Brand and Communications team at Godrej Industries Limited and Associated Companies, along with Creativeland Asia, aims to capture the company’s gratitude towards Indian farmers. It showcases the collective voice of Godrej Agrovet’s leadership team, pledging steady support to farmers in various domains. The film emphasises the company’s objective to meet farmers’ needs and improve farm productivity.
Kisan Diwas, also known as National Farmer’s Day, is celebrated on December 23rd each year in India. The day marks the birth anniversary of Chaudhary Charan Singh, the former Prime Minister of India and a prominent leader known for his advocacy of farmers’ rights. Kisan Diwas serves as a platform to recognize and honour the contributions of farmers to the nation’s economy and food security. Godrej Agrovet has been actively working with farmers to provide support and improve their livelihoods. The company has a long-standing commitment to bettering the lives of those who nourish the nation. Through knowledge sharing, superior technologies, and innovative processes, Godrej Agrovet aims to enhance farm productivity and increase crop and livestock yields sustainably.
The company operates in various sectors, including Animal Feed, Crop Protection, Oil Palm, Dairy, Poultry, and Processed Foods. It collaborates closely with Indian farmers to develop large Oil Palm Plantations, bridging the demand and supply gap of edible oil in India. In the dairy sector, Godrej Agrovet’s subsidiary, Godrej Jersey, supports dairy farmers and ensures the well-being of their cattle. The company also champions sustainable oil palm farming and works towards reducing India’s dependency on oil palm imports.
RTM Watch’s Take
Godrej Agrovet’s initiative to honour Indian farmers on Kisan Diwas is commendable. It highlights the company’s deep appreciation for the hard work and dedication of farmers, who are the backbone of the nation. By pledging steady support and focusing on improving farm productivity, Godrej Agrovet demonstrates its commitment to the well-being and prosperity of Indian farmers. Such initiatives play a crucial role in raising awareness about the importance of agriculture and fostering a sustainable future for the farming community.
