Gillette Guard, a leading brand in men’s grooming, has launched a new campaign featuring popular Bollywood actor Ravi Kishan. The campaign aims to highlight the brand’s commitment to providing a safe and comfortable shaving experience for men. With Ravi Kishan as the brand ambassador, Gillette Guard promises a hassle-free shave, allowing men to be “befikar” (carefree) during their grooming routine.
The Gillette Guard brand has long been associated with providing a safe and smooth shaving experience. The campaign featuring Ravi Kishan emphasises the brand’s commitment to ensuring a comfortable shave without the risk of cuts or nicks. The actor’s endorsement of Gillette Guard showcases his trust in the brand’s ability to deliver a hassle-free grooming experience.
In the campaign, Ravi Kishan is seen frustrated while shaving with an ordinary razor, which results in an unexpected cut on his face just before an important shoot. This incident disrupts his grooming routine and jeopardises the continuity of the film. However, his team suggests using Gillette Guard, which not only saves his film schedule but also leaves a lasting impression on the actor. Impressed with the results, Ravi Kishan becomes an advocate for the brand, stressing the importance of a dependable shaving method in his career. The campaign resonates with consumers who value a safe and comfortable shaving experience.
RTM Watch’s Take
Gillette Guard’s collaboration with Ravi Kishan in their “befikar” campaign showcases the brand’s commitment to providing a safe and hassle-free shaving experience. The endorsement by a popular Bollywood actor like Ravi Kishan adds credibility to the brand’s promise. By emphasising the importance of a dependable shaving method, Gillette Guard aims to connect with consumers who prioritise a comfortable grooming routine. The campaign’s success lies in its ability to resonate with individuals who seek a reliable and safe shaving experience.
