Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, in collaboration with Bollywood superstar Ranveer Singh. This campaign aims to promote awareness of Tic Tac’s minty and fruity range of flavours by matching consumers’ personalities and favourite music vibes with the distinct Tic Tac flavours.
The #FindYourMatch campaign takes viewers on a fun ride, showcasing Ranveer Singh in various avatars that represent different personality types. The campaign highlights how each personality has its own flavour match in the Tic Tac universe, adding an element of excitement and playfulness to the brand. To further enhance the campaign’s impact, Tic Tac has collaborated with Spotify, a popular music streaming platform. This collaboration aims to integrate the power of music into the campaign and strengthen the brand’s connection with its target audience.
Discussing the campaign, Zoher Kapuswala, Ferrero India’s marketing head for pills and gums, highlighted Tic Tac’s continuous pursuit of engaging its youthful audience innovatively. The #FindYourMatch campaign is not just about featuring Ranveer Singh’s vibrant persona but also involves a collaboration with Spotify, leveraging the influence of music. Kapuswala expressed confidence in the campaign’s ability to joyfully celebrate Tic Tac Flavors and resonate with different personality types among consumers. This innovative approach aims to infuse fun and excitement, providing an interactive and meaningful brand experience for the audience.
Tic Tac encourages everyone to participate in the #FindYourMatch campaign by sharing their experiences on social media. This interactive approach allows consumers to engage with the brand in a meaningful way and discover the vibrant and varied flavours that Tic Tac has to offer.
RTM Watch’s Take
The #FindYourMatch campaign by Tic Tac and Ranveer Singh is a creative and engaging initiative that effectively combines the brand’s playful image with the power of music. By leveraging the popularity of Ranveer Singh and collaborating with Spotify, Tic Tac has successfully created a campaign that resonates with its youthful target audience. The integration of personality types and flavours adds a unique twist to the campaign, making it memorable and shareable on social media platforms.
