NIVEA India recently unveiled “The Original, #TheOG” campaign, spotlighting the legacy of NIVEA Creme through a digital-first approach. The campaign features renowned personalities like actor Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza in its promotional videos.
Sunil Gadgil, NIVEA India’s marketing director, mentioned that the #TheOGs campaign acknowledges the lasting impact of icons and the timeless essence of NIVEA Creme. He noted that amidst shifting trends, the campaign serves as a tribute to the enduring tradition and reliability carried by NIVEA Creme and its iconic blue tin. It aims to welcome everyone into a narrative that epitomises timeless extra care.
The initiative not only honours these celebrities but also emphasises the product’s role in establishing a heritage of skincare. NIVEA Creme, a revered all-purpose moisturiser, has been a household staple for Indian families for over a century.
Through this collaboration, NIVEA aims to convey a significant message about the lasting relevance of iconic figures across generations. The campaign underscores how, amidst the multitude of options in the beauty industry, these icons continue to signify enduring trust and reliability.
In conjunction with celebrating the OG Cream, NIVEA Creme, the campaign spotlights popular creators from the beauty and wellness sphere, sharing their favourite tips and hacks utilising the cream, amplifying the celebration of this timeless product.
