Boddess Beauty, a trailblazing omni-channel retailer in India’s beauty and wellness sector, has unveiled ‘The Honest Tree,’ its private label dedicated to revolutionising self-care. The company has long been at the forefront of reshaping the beauty and wellness landscape in India. Their commitment to empowering women and redefining conventional beauty standards has culminated in the launch of ‘The Honest Tree’. It is a testament to purity, sourced ethically and crafted with an eco-friendly ethos, devoid of harmful sulphates and parabens. The brand’s dedication to nature’s gifts is evident in its vegan and cruelty-free product range, including body butters, body milks, sorbets, and cleansers, tailored specifically for the Indian skin and body.
This brand doesn’t merely offer bath and body products; it curates therapeutic solutions. Its six distinct ranges cater to addressing prevalent modern-day challenges such as anxiety, stress, and insomnia through the art of aromatherapy, aiming to instil tranquillity from the skin to the mind. Moreover, The Honest Tree demonstrates a profound understanding of individual skin concerns, especially the impact of pollution and humidity on Indian skin. Its exclusive treatment-based range targets specific issues like back acne, a common problem hindering individuals from feeling comfortable in their skin. The meticulously crafted products aim to alleviate these concerns, granting consumers the freedom to embrace their skin while prioritising its health and well-being.
Mansi Sharma, the Founder of The Honest Tree, expressed her vision, emphasising that skincare goes beyond facial care alone. She articulated the earnest ambition to enhance the shower experience of every Indian by introducing therapeutic products derived from nature, carefully formulated to tackle specific skin concerns in India. She highlighted that this endeavour aimed not only for physical revitalization but also for instilling a deep sense of peace, spanning from the skin to the mind.
Boddess Beauty’s introduction of ‘The Honest Tree’ underscores its unwavering dedication to revolutionising the beauty and wellness sector. The brand continues to pave the way for a more inclusive and holistic approach to self-care, empowering individuals to embrace their authenticity while prioritising their well-being.
