PriyaGold, a prominent FMCG leader, ventured boldly into the digital landscape with the launch of its Direct-to-Consumer (D2C) website on November 23, 2023. This strategic pivot signifies a departure from conventional retail avenues, reflecting the brand’s ambition to seize opportunities within the rapidly expanding online market. The platform showcases a comprehensive selection of items, spanning from chocolates and biscuits to captivating gift hampers, thoughtfully designed to cater to a wide spectrum of consumer tastes and financial preferences.
Established in 1994 and celebrated for its superior biscuit selection, PriyaGold, operating under the Surya Food & Agro Ltd. banner, aims to revolutionise the FMCG domain by marking its entry into the online sphere. Mannas Agarwwal, the Director of PriyaGold, emphasised the website’s purpose of delivering excellence and cost-effectiveness, providing patrons with an unmatched shopping journey encompassing combo offers, price reductions, and tailored choices. He articulated, “Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.”
In the fiercely competitive FMCG sector, PriyaGold confronts well-established industry giants like Britannia Industries, Parle Products, and Cremica. Its entry into the realm of D2C represents a strategic move aimed at adapting to evolving consumer lifestyles and the escalating trend towards online shopping, crucial elements shaping India’s FMCG industry growth.
Agarwwal emphasised the brand’s commitment to meeting changing consumer preferences by introducing fresh offers in collaboration with brand ambassador Kiara Advani. The incorporation of Kiara’s preferred biscuits in an elegantly presented box showcases PriyaGold’s innovative strategies. Their D2C venture introduces a new tagline, ‘Haq se Maango, ab ghar baithe baithe,’ promising customers hassle-free doorstep enjoyment with an added touch of excitement.
PriyaGold’s determination to provide exceptional confectionery experiences is unmistakable, demonstrated by its exclusive offers and tailored buying experiences. The debut of its D2C website underlines the brand’s commitment to delivering high-quality goods while adapting to the digital evolution and meeting the constantly changing demands of modern consumers. PriyaGold aspires to establish a unique identity in the online FMCG landscape by offering a wide array of products and a personalised customer-centric approach, thereby setting fresh standards within the industry.
