Bingo!, a well-known brand under ITC, recently debuted an amusing advertisement spotlighting its famous Mad Angles chips. This creative ad takes a humorous approach by introducing an unconventional solution to an unforeseen vision issue, injecting a dash of craziness into the storyline.
The advertisement begins with a man experiencing unexpected vision problems at an eye clinic. He faces difficulty trying to discern the letters displayed on the examination board, which primarily showcases different versions of the letter ‘M.’ However, in a comedic twist, the protagonist humorously provides a series of incorrect responses, confusing the letters by echoing ‘X,’ ‘P,’ and even ‘4.’
The storyline veers unexpectedly when a nurse presents him with a pack of Bingo! Mad Angles. Upon savouring the snack, the man’s reaction shifts to an enthusiastic ‘Mmmmm,’ coincidentally aligning with the letters showcased on the board. This prompts the doctor and nurse to joyfully assume his vision has miraculously been restored. Seamlessly integrating the brand’s tagline, ‘Har problem ka mmmmmad solution – Bingo! Mad Angles,’ the advertisement cleverly portrays the chips as an offbeat remedy for life’s hurdles.
Mandy, a well-known figure in Marathi social media content creation, is the focus of the advertisement, marking his first-ever partnership with a brand. This collaboration underscores Bingo!’s pioneering strategy to connect with diverse audiences by leveraging familiar faces. Balancing humour with responsibility, the ad includes a disclaimer created collaboratively by Ogilvy and the brand. It explicitly states that the character depicted in the commercial isn’t an actual doctor and emphasises that eating Bingo! chips will not improve vision.
The commercial wraps up with a playful disclaimer emphasising that eating Mad Angles chips won’t enhance real vision, and comically pointing out that the ‘doctor’ in the ad was just a character. Nevertheless, the advertisement skillfully portrays Bingo!’s whimsical stance as a zany yet amusing answer to life’s challenges.
This innovative advert from Bingo! captures humour, creativity, and a hint of eccentricity, demonstrating the brand’s dedication to captivating storytelling and building a distinct bond with its audience.
