L’Oréal Dermatological Beauty has officially introduced its premier brand, CeraVe, to the Indian market. The launch was accompanied by the ‘Skin Barrier Science – A Dermatological Summit’ held in Mumbai, where key dermatologists, experts, and partners convened to underscore the significance of providing access to dermatologically endorsed skincare solutions in India.
Rami Itani, Director of L’Oréal Dermatological Beauty, L’Oréal India, expressed enthusiasm about the launch, stating, “We are excited to launch the L’Oréal Dermatological Beauty division in India, starting with CeraVe, one of the most trusted skincare brands globally. According to a study conducted by the Indian Ministry of Health & Family Welfare, we deducted that India has one of the lowest ratios of dermatologists to consumers in the world, and we believe that consumers deserve to have access to dermatological solutions that are effective and safe. We observed an increasing demand among consumers for skincare that is backed by science and recommended by healthcare professionals. With this launch, we aim to bridge this gap and meet the needs of our consumers, by providing access to expert dermatological care and effective skincare solutions.”
CeraVe, with its unique formula developed in collaboration with dermatologists, features 3 Essential Ceramides that restore the skin’s natural barrier. Leveraging Multivesicular Emulsion (MVE) technology, an exclusive delivery system, CeraVe ensures long-lasting hydration. The brand offers a comprehensive portfolio, including gentle cleansers, moisturisers, and specialised treatments, providing clinically proven solutions for various skin concerns. CeraVe’s efficacy on Indian skin has been clinically proven, including testing on mild to moderate cases of atopic dermatitis.
The launch event featured an educational experience zone led by Dr. Namita Misra, Head of Omics Teams for Exposome Advanced Research at L’Oréal France. Dr. Muneeb Shah, a globally renowned US-based dermatologist known as doctorly on social media, made a futuristic appearance in holographic real-time interactive form, sharing a masterclass on his experiences and social media tips. International dermatologist Dr. Giuseppe Micali from Italy emphasised the importance of Skin Barrier Science and the role of Ceramides in restoring and improving skin quality. Dr. Neena Khanna, a senior Indian dermatologist, shared the results of a local clinical trial demonstrating CeraVe’s efficacy on Indian skin. The summit also included a panel discussion to gain insights into prevalent skin conditions in India and the role of ceramides in protecting the skin barrier and enhancing overall skin health.
