During Q3 2023, India’s smartphone market remained steady, with Samsung and Xiaomi maintaining their top positions. Meanwhile, Apple achieved its highest-ever quarterly smartphone shipments. Samsung continued to lead the market with a 17.2% share, attributed to the success of their A and M series and their efforts in offline sales. Xiaomi closely trailed with a 16.6% share, driven by the popularity of the Redmi 12 series and their 5G offerings.
Vivo secured the third spot with an 11% year-on-year growth and a 15.9% share, followed by Realme and Oppo. In the affordable premium segment, OnePlus took the lead with a 29% share, and in the feature phone category, affordable 4G feature phones constituted 32% of all shipments. Apple had an exceptional quarter, achieving a remarkable 34% year-on-year growth and shipping more than 2.5 million units.
Notably, 53% of smartphone shipments were 5G-enabled devices, with substantial growth observed in the price range of Rs 10,000 to Rs 15,000. The ultra-premium segment, consisting of devices priced above Rs 45,000, experienced a significant 44% increase in sales, and foldable smartphones gained popularity.
The Indian smartphone market is poised for growth in the upcoming quarter, driven by pent-up demand, an extended festive season, and the accelerated adoption of faster 5G upgrades. In Q3 2023, a noteworthy 53% of smartphones sold in India were equipped with 5G capabilities, with substantial growth observed in the sub-INR 15,000 price segment.
