Unilever’s renowned face care brand, Pond’s Skin Institute, has embarked on a transformative journey in collaboration with advertising agency Ogilvy Singapore. The partnership has given birth to a brand revitalization campaign and the launch of the “Bright Miracle” product range, marking a significant moment for Pond’s in Asia and the global skincare industry.
With a storied legacy spanning 177 years in skincare innovation, Bright Miracle products feature cutting-edge formulations powered by a revolutionary ingredient called “Niasorcinol.” This ingredient utilises the Nobel Prize-winning science of autophagy to enhance the skin’s innate self-repair mechanisms, ultimately delivering unparalleled clarity and radiance.
A pivotal aspect of this rejuvenation is the complete redesign of Pond’s visual identity and brand essence, aimed at resonating with consumers across Southeast Asia and beyond. In an exciting development, K-pop sensation Tzuyu, a member of the internationally acclaimed group Twice, has been unveiled as the new global ambassador for Pond’s. Tzuyu will play a central role in the brand’s reinvention, inviting women worldwide to explore the scientific breakthroughs from the Pond’s Skin Institute.
The campaign is succinctly encapsulated by the tagline “Miracles Happen,” highlighting the transformative potential of the groundbreaking advancements and their profound implications for women.
Aanchal Sethi, Global Managing Partner at Ogilvy Singapore and Unilever, emphasises that the campaign’s core premise is the shared experience of countless women striving to attain their desired skin, and the now-attainable “miracle” provided by Pond’s Skin Institute through science.
The rollout of the Bright Miracle product range and the associated campaign commenced in Indonesia in October 2023, with plans for expansion into other Southeast Asian regions and a global reach in the coming months and into next year. The campaign comprises a diverse array of elements, including video content, social media engagement, and captivating in-store designs.
The partnership between Pond’s Skin Institute and Ogilvy Singapore signifies a fresh chapter in the brand’s evolution, showcasing the remarkable potential of the Bright Miracle product range and emphasising the importance of science and innovation in the skincare industry. This revitalization effort, coupled with Tzuyu’s ambassadorship, is set to inspire women around the world to believe in the brand’s transformative skincare solutions.
