Blue Star has recently introduced a range of energy-efficient deep freezers with capacities ranging from 60 to 600 litres. These new products highlight the company’s commitment to providing eco-friendly and energy-efficient solutions to its customers. By catering to a wide range of customer segments and applications, Blue Star aims to meet the growing demand for deep freezers in the market.
To address the increasing demand for deep freezers, Blue Star is considering the establishment of a new manufacturing plant by FY27. The existing facilities in Wada and Ahmedabad are nearing their optimum production capacity. Blue Star plans to produce three lakh deep freezers in Wada and one lakh units in Ahmedabad by FY25. However, beyond that, a new plant with a capacity to produce five lakh deep freezers will be required. The company is exploring options to set up the new plant in the northern region of India due to logistical advantages.
While the demand for deep freezers from modern retail stores is currently relatively small, Blue Star anticipates a significant growth in the next two to three years. The company aims to leverage the rising opportunities in the commercial refrigeration business, including cold-chain solutions for horticulture, floriculture, dairy, ice cream, processed foods, quick-service restaurants, and pharmaceuticals. The market for commercial refrigeration and cold-chain solutions is expected to witness substantial growth in the coming years.
Blue Star has a diverse product portfolio that includes central air conditioning, commercial refrigeration, room air conditioners, water purifiers, air purifiers, and air coolers. The company has established itself as a leading player in the central AC and commercial refrigeration segments. With its expertise and experience, Blue Star is well-positioned to capitalise on the opportunities in the energy-efficient deep freezers market.
RTM Watch’s Take
Blue Star’s focus on consolidating its presence in the energy-efficient deep freezers segment aligns with the growing demand for eco-friendly and energy-efficient solutions. By launching a new range of products and considering the establishment of a new manufacturing plant, the company is strategically positioning itself to capture a larger market share. With its strong brand reputation and diverse product portfolio, Blue Star is well-equipped to capitalise on the opportunities in the deep freezers market.
