Tetley Green Tea, a popular brand in India, has taken a bold stand against nicknames based on body types. The brand aims to encourage individuals to break free from societal stereotypes and prioritise holistic well-being over external labels.
Tetley Green Tea’s campaign, titled “I am more than my nickname,” builds upon their previous #everyBODYcan campaign. The new campaign focuses on challenging the endearing yet unwarranted nicknames given to people based on their body types. The brand emphasises that individuals should not be limited by these nicknames and should instead focus on feeling fit from the inside out.
Nicknames based on body types can have a significant impact on an individual’s self-belief and confidence. While these nicknames may seem harmless, they can reinforce stereotypes and create limitations for individuals. Tetley Green Tea’s campaign aims to address these biases and empower individuals to embrace their abilities beyond their physical appearance.
The campaign features the story of a woman nicknamed “Golu” who defies societal judgments and achieves her goals. Throughout her life, “Golu” faces stereotypes and limitations based on her body type and nickname. However, she overcomes these challenges and proves that she is capable of achieving anything she sets her mind to. The campaign sends a powerful message that everybody is capable of greatness.
RTM Watch’s Take
Tetley Green Tea’s campaign against nicknames based on body types is a commendable initiative that challenges societal norms and promotes inclusivity. By encouraging individuals to embrace their abilities and prioritise holistic well-being, the brand is empowering people to break free from limitations imposed by external labels. This campaign serves as a reminder that everyone is capable of achieving greatness, regardless of their body type or nickname.
