Kurkure, India’s popular snack brand, has recently launched a campaign featuring its brand ambassador, Sara Ali Khan, to promote the normalizing of work-life balance. The “#ChatpateSeSabPatein” campaign by Kurkure aims to inspire individuals to prioritise a balanced lifestyle over relentless work. It challenges traditional notions of success and encourages people to focus on their well-being and fulfilment. In a society that often glorifies long working hours, this campaign highlights the importance of maintaining a healthy work-life balance.
The campaign’s TV commercial features Sara Ali Khan as a bride on her wedding day, where she humorously addresses the challenges of maintaining work-life balance. The commercial showcases her witty comebacks to her boss, played by Sanjay, who accuses her of not answering his phone calls. The lighthearted exchange between Sara and Sanjay, along with the support of her family members, emphasises the need for a balanced life.
As the brand ambassador for Kurkure, Sara Ali Khan shares her thoughts on the campaign and the importance of work-life balance. She believes that a harmonious work-life balance is essential for a fulfilling life. Sara appreciates how the “#ChatpateSeSabPatein” campaign brilliantly addresses this issue with a twist of humour and relatability. She hopes that viewers will resonate with the narrative and find inspiration to embrace a balanced lifestyle.
RTM Watch’s Take
The “#ChatpateSeSabPatein” campaign by Kurkure, featuring Sara Ali Khan, is a timely reminder of the significance of work-life balance in today’s fast-paced world. It challenges the societal pressure to constantly hustle and encourages individuals to prioritise their well-being and happiness. By normalising the idea of a balanced lifestyle, Kurkure aims to inspire people to break free from the shackles of conformity and embrace a more holistic approach to success.
